Welcome to my life!

Monday, May 16, 2005

What did I do?

As the semester, and Art Mobs project comes to an end, I am left knowing that I played an important role in it all. I did PR, you know, public relations. Yea, that was me. I spent my time making lists, and sending press releases to different media sources in order to publicize for this event. I blogged the list, but just to name a few I sent press releases to NPR and CNN and NY1. I did not have a part with the interviews, nor did I play an actor, but I did work my butt off at trying to publicize this project that I am very proud to be a part of. I learned a lot from doing this project and from being in this class. Art Mobs will be something that I could look back on and think, "Wow, I did this." Thank you for all the oppurtunities and making this class enjoyable. It was by far the best class I have ever taken, with one of the best professors I have been privelaged to learn from here at Marymount. Goodbye and have a great summer!

Wal mart...good or bad?

The FRONTLINE report about Wal-Mart was extremely interesting to watch. Now I know the question on your mind...."is Wal-Mart good for America?" Well, what do you think? Do you still feel comfortable going into a store that pays there workers 50 cents an hour. This is really all a matter of morals. I feel as though, especially after watching this video, that Wal-Mart is not all it's cracked up to be.

The most interesting part to me is how easily Wal-mart is willing to create jobs for the Chinese sacraficing those at home. For me, watching the part of the video where Tom Hopson talks about how Wal-Mart chose the side of the Chinese over him. Hopson had turned to Washington where he filed a complaint charging the chinese with dumping "high end TV's" onto the American market and selling them at below free market prices. There spokesperson tried very hard to keep neutral comments during this segment of the frontline report, but it was clear they were supporting the foreign suppliers. There is an extremely interesting website that has an article in it called The Walmart You Don't Know. In it they discuss how Walmart is cutting American workers for those over seas. They state, "Of course, U.S. companies have been moving jobs offshore for decades, long before Wal-Mart was a retailing power. But there is no question that the chain is helping accelerate the loss of American jobs to low-wage countries such as China. Wal-Mart, which in the late 1980s and early 1990s trumpeted its claim to "Buy American," has doubled its imports from China in the past five years alone, buying some $12 billion in merchandise in 2002. That's nearly 10% of all Chinese exports to the United States." This is ridiculous to think about. Millions of people are losing jobs in America and for what? I understand the concept of saving money, but eventually there will be no one buying the products if no one can make enough money to afford it. For such a huge company that makes so much money, its seems ridiculous that they need to cut all these American jobs and leave people with no health plans and no source of income.

As for Linux, well Linux is a computer operating system and its Kernel! Get it? Yea me neither. Ok, well, from what I understand Linux, despite what many think, Linux is a user friendly operating system. On the Linux official website, they state that Linux is: "Apart from the fact that it's freely distributed, Linux's functionality, adaptability and robustness, has made it the main alternative for proprietary Unix and Microsoft operating systems. IBM, Hewlett-Packard and other giants of the computing world have embraced Linux and support its ongoing development. More than a decade after its initial release, Linux is being adopted worldwide as a server platform primarily. Its use as a home and office desktop operating system is also on the rise. The operating system can also be incorporated directly into microchips in a process called "embedding" and is increasingly being used this way in appliances and devices." That seems amazing!! Linux is definatly an important part of our technological society today. The Linux distribution is a branch of the linux operating system that is made specifically for companies and organizations. That's really cool that they seperate different Linux programs for different needs. It was interesting to find out that Linux is not the name of the company as Microsoft is. It is strictly the name of the software....THATS IT!!

As for my classmates, I found that Julia's blog did a good job at explaining how the two intertwine. She states that the major difference between the two is, "there is no legal framework so that the people that run Linux have no real ownership of the software, which means bringing in money. Because of this they don’t have complete control of the company, like Wal Mart does. This is the main difference between the two corporations and it creates a more successful, but not as honest or moral while Linux is open and honest to it’s customers including them in the creating process, but it doesn’t make for as a successful business." I agree with her completely because like i said in the beginning it really does have todo with morals and how far one would truly go for success. As Jean states perfectly in his blog as to why Walmart isn't behind bars, "I remembered we live in an arrogant and selfish capitalist society." That is a genius comment that all of us forget to keep in the back of our minds whenever we question anything in this country. Morals is key people.....KEY!!

list of sources

In doing PR for the Art Mobs project I was in charge of sending Press Releases to TV and Radio stations. Here is a list of a bunch of the people and media sights I sent press releases to.

1. Marc Rivieccio- z100@clearchannel.com - z100
2. Craig Hahn - Craig.Hahn@cxri.net - WBAB NATIONAL
3. Todd Dinetz - todd.dinetz@cox.com - WBAB LOCAL
4. Hedy Krebs - hedy.krebs@cox.com - WBLI LOCAL
5. On The Media - onthemedia@wnyc.org - NPR
6. Joanne Tombrakos - joanne.tombrakos@twcable.com - NY1

These are just a few of the many!

The long tail...What's that again?

So, the long tail huh? When Dave posted that we have to write a blog about the long tail I immediatly thought, "Well what the heck is it?" Thank god for the Wikipedia encyclopedia! In it they stated the "long tail" as, "coined by Chris Anderson in 2004 Wired Magazine. The long tail is a phrase used to describe certain buisness and economic models such as Amazon.com and/or Netflix." Understand yet? Me neither, let's go further! Chris Anderson wrote an Article in Wired Magazine in October 2004. In it he describes how the long tail will cause massive effects on buisness models of the present and future. Chris observed that, "products that are low in demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough." Okay, so things could change based on popularity, how does this impact us? Well, with "the long tail" we are given the oppurtunity to view things that are not always "high on the charts" so-to-speak. It offers us greater choices. In Wikipedia he speaks about how, now, in television, we now have a high level of choices which causes our cultural level to rise. I agree! In the '50's and '60's, everybody only had basic cable. Shows were in constant competition for time spots. Now, some people have over 900 channels! This allows programs with the smaller appealing rate to be viewed and judged. Pretty much what I am saying is that popularity no longer becomes the most important factor.

So here it is, The Long Tail by, Chris Anderson. This five page article is extremely interesting and informative to read. On page two he states, "hit-driven economics is a creation of an age without enough room to carry everything for everybody.....this is the world of scarcity. Now, with online distribution and retail, we are entering a world of abundance. And the differences are profound." Chris Anderson stated passionatly that the differences ARE profound. In this world today, no one just wants to hear the tunes from the top of charts, they want to hear it all, even the underground music. You can't expect EVERYONE to conform to Britney Spears can you? NO!!!! Why not throw in some My Chemical Romance and Butch Walker, or the Postal Service!! Chris talks about how 99% of the people who use online mediastores demand for nearly ALL of the top 10,000 tracks. This is amazing to think about.

In USA Today, they decided to try and understand what "the long tail" means for entertainment and media. The panel included: TiVO chairman Michael Ramsey, Firefox Developer Blake Ross and Chuck D. When asked the question, Michael Ramsay stated, "We can measure it. There's maybe only 100 people who watch bass fishing or speed knitting.....[but] they watch it, and it's important to them." Generally speaking, everything must be made available to everyone so there may be no restrictions.

I would like to now point out Julia's blog. In it she shows the long tail graph that is important to point out whenever referring to the long tail. She states that, "The graph represents the many products that sell very little, while there are a few particular products that sell in abundance." So who makes more money? My guess would be the many that sell little category.

In Joy's blog She states her beliefs on buisnesses taking advantage of the long tail. I must agree with Joy, If buisnesses did take advantage of this system, the outcome of their profits would become greater. Definatly something to start thinking about!

Sunday, May 15, 2005

folksonomy......bringing people together!

Throughout the course of Intro to Organizational Communication, we have heard Dave talk about things called "folksonomy's." At first this thought baffled the mind, however, it is very easily defined. Folksonomy is defined in Wikipedia encyclopedia as "a group of people cooperating spontaneously to organize information into categories, noted because it is almost completely unlike traditional formal methods of 'faceted classification'." Such folksonomy's include: del.icio.us, Simpy, and Jots. The best thing about folksonomy's is that it produces results that reflect the population of users. Folksonomy is understood to some extent as "tagging" to the public and works better with a large group of people trying to describe the same thing.

Many people feel as though Folksonomy is a great advantage to our society, but there are people who feel it comes with many disadvantages. On Many-to-many, a man named Gene Smith gave a commentary on the topic of Folksonomy. He said that some of th disadvantages include:
1. None of the current implementions have synonym control
2. There is a lack of precision involved in using simple one-word tags
3. There's no hierarchy
4. Content types are simple

There is a really interesting piece written by James Melzer called, A Folksonomy's Types and Relationships. In it he discusses the debate over the utility of folksonomies. The difference between a controlled vocabulary to a folksonomy. Too put it in simple terms, he just simply states that, "What you find in a folksonomy is just collections and instances - basically, things and groups of things. A group of things, labeled with a tag, share only one attribute - membership in the collection. There are no formal inclusion criteria, and we can't predict what a new member might look like. Without formal class definitions, we have no way of knowing why a thing is a member of a group, we only know that it either is or isn't." Through out this mans website he talks about a lot of different aspects of folksonomies. I definatly think you should check it out.

Julia Lucivero has a blog about folksonomies that is very interesting. In it she discusses how easy you would think folsonomies are, however they are difficult to categorize properly. Generally speaking, when you are on a website like flickr, you categorize things with a word or "tag." That tag could have nothing to do with your picture. I must agree with Julia because she states that "Folksonomies are great because they are designed by the people that actually use the system."

In Jean's blog he discusses how folksonomy's give an advantage to buisnesses. "Businesses are always on the lookout for new niches and segments to expore (exploit). If businesses make too many guesses, they will be prone to losing large amounts of money. Businesses can learn to use their money in a more efficient way by listening to the consumer, and the best way is through programs like Flickr and Del.icio.us." I definatly agree with his views on folksnomy with buisness. Businesses could run with more positive feedback thanks to the growing popularity of folksonomy.

Tuesday, May 10, 2005

Chapter 3 of CM

Chapter 3 of Cluetrain Manifesto talked about the advantages the internet has on Free speech, and fast communication. It talks about e-mail and newsgroups, which are all very important. E-mail in general is something that should boggle the mind. Ten years ago internationally, what we call "snail mail" was the biggest form of communication. Then once the internet came about people realized that there are faster and simpler ways to send mail to people. This concept of e-mail blows the mind because why would you wait three days for someone to receive a letter from you when they can receive it in three minutes via e-mail. E-mail has opened peopl eup to newsletters on their interests, updates on airline information, and vacation packages. E-mail in general is an ingenious invention to promote communication between two people. Mercury International Mailing House holds an article about international "snail mail" versus e-mail. It is very interesting to read because in their eyes they feel as though international "snail mail" is still very much needed, in fact, it is needed more then ever. However, to us, the American People, we see this mail as being useful and valuable but not always necessary anymore.

Another amazing factor of communication through the internet is Chat Rooms. I remember being in fifth grade and going into a kid chatroom. The question was always ASL? You would enter your age sex and location and then you would get like five seperate IM's on your instant messenger from people who can relate. Thinking back, it is soo corny, but that's what chat rooms are for. Chat rooms bring people with the same or different interests together to talk, debate, and relate. Chat rooms are place where some people meet their significant others, where some people become harrased, and where some students get together and do group projects. It happens a lot nowadays where students will hit the chat button on there instant messenger and start a chat room strictly for the purpose of doing homework, and getting together for study sessions. I myself have done it at least twice this semester. It's easier then trying to find a place to meet. Are You Web Aware? is an article about the advantages and disdvantages chat rooms hold for individuals. It states that one of the biggest advantage is, "You can participate in an online community where you're not judged based on how you look." This is a major factor for many online couples. But chat rooms also allow you to express your feelings on a certain topic. For example, after the presidential debates, chatrooms host many discussions where people can chat with each other but how they feel the debate went and any agreements and disagreements they may have with the questions brought up throughout the debate.

Many of my classmates wrote good blogs on this chapter. In Jon Dean's blog, he wrote, "
Levine spoke on several new forms of communication that the Internet allows for. With these forms of mass communication, consumers don't need to rely solely on the information that the corporations supply. Corporations can and will survive. But they need to accept and make use of the fact that consumers no longer want to listen to "The Company." I agree entirely with Levine on this. People don't want cold formalities. People don't trust something that has no voice." Jon makes very good points through out his blog supporting this statement and many others. One other blog that I feel was excpetional was Elana R's Blog. In it she discusses in detail the advantages of mailing lists and e-mails. It is definatly worth checking out.

Tuesday, April 12, 2005

Cluetrain chapter 2

"What is the web for?" Well the obvious answer to us students is for research and communication. In fact, that seems to be the obvious answer for many people in the world. However, the web is capable of so much more.

I found one of the best lines in this chapter to be, "Who is this we?....It's the uncles and aunts who pepper you with questions about all this web stuff. It's the seven-year-old who takes it for granted that when she speaks the entire world can choose to hear her." It is so true that now, in this day and age, kids know more than there parents when it comes to technology. That in a sense is very scary. Parents are looking to their children for knowledge. And not just knowledge on how to be a good parent, but knowledge on how to live with a voice for the rest of their lives. Children are capable of pursuing more and more each passing year due to the web. I found a ver interesting site on the internet called Internet Addiction. In it, it speaks of a boy named Josh, 12 years old, who became addicted to the internet. Now, this is an extreme case of a child controlling the internet. He became extremely knowledgable of all aspects of the internet. I find it hard to understand the concept of Internet Addiction. I understand that people love the internet and become attached to the many different options the internet allows a person to have However, if you look at the clock and notice that you've been on the computer for 2 days straight I think a person would take it upon themselves to just shut their computer off.

So now lets discuss "professionalism" and "our voice." These two things go almost hand in hand with each other. Professionalism is pretty much, to do what everyone else at our office is doing, so not to draw attention away from the social norm of your work enviornment. Our voice is just a branch of professionalism. Our voice is supposed to be the most important aspects of our lives because it is our own. No one else can express who you are better then yourself. However, when put into a work envionment everyone changes. People try to tone down who they are. They wear light colors so not to be noticed, they talk lightly using no curses, and are completely NOT THEMSELVES. A man came in to my job the other day and asked me if yellow was an ok color to wear to work under his suit because he didn't want to make any "noise" at work. If wearing yellow at work is going to cause a big commotion then you should find yourself a new job. However, people do it all the time. They have alternate voices. Work voices and home. That is why the internet is so important. It allows us to express how we feel without disrupting the norm of our two voices. On Advantages of the internet, you can read about more advantages the web holds for us.

As far as my fellow classmates, I felt that Jon Dean's blog stated a lot of good information. He states, "Millions upon millions of people have created or are creating identities for themselves on the web. The web is open to anyone with an Internet connection. And the most admired trait of the web is, there are no rules. Imagine a place with no restrictions, no expectations and no guidelines. A place where you can create a persona, a "voice" that is entirely your own." I believe that is why a lot of people love the internet. People can be whoever they want, NO RESTRICTIONS. Elana R. discusses a lot about self expression. Definatly check that out. I especially like when she mentions, "I remember reading a theory from McLuhan in which he emphasized that many of the objects or mediums we use are extension of ourselves. Well, in this case, the Internet is an extension of our voices. The Internet gives people the power to speak about several subjects whether it is verbally in message forums or abstractly expressed through art on their personal homepages."

Friday, April 01, 2005

cluetrain chapter1

Throughout the entire reading of Chapter one I found it all to be a lot of information that was not registering into my head. However, it was not until the third time that I read over the chapter that I really understood the concepts and connections the author of Cluetrain Manifesto was making.

"Life is too short." One of the first lines spoken by Christopher Locke. When first read we all agree because in general, we all know that life is too short! "Life is too short because we die." Now hearing this line puts this generalization into more detail. We do die and that is what our fate holds for us. However it is what we do in between, the things that are really important, that is what matters. I found the analogy of the fairy-tale to war to be quite amusing. It is obviously true that this analogy is completely on target. We grow up hearing these stories about the big bad wolf and the wicked witch. However, who is to say t hat the big bad wolf isn't just a comparison of Adolph Hitler.

"Amazingly we learn to live with it." Through everything, we learn to accept the bad things and move on, life is too short to be scared of what is to come. However, not all things to come are bad. Technology has advanced our knowledge in soo many ways that sometimes, the future can lead us to a safer, more free place then we could have ever imagined. I do not agree that this chapter speaks as though we are dead to technology, however, I do feel that we as a society are absent to the many wonders that could be discovered by our minds. We aren't dead, but asleep. In a sense, many people in the world spend most of there time dreaming of what the wish they has or wish they knew. Our dreams is where we try to build our knowledge so we may one day be able to wake up and understand the things we have been too lazy to understand on our own.

"Advertising has some serving suggestions for your premature burial." While I do not entirely agree with the connection between the internet and technology with death I do agree with this statement that advertising in many ways helps dig our graves. First you must understand the concept of Premature burial. I have found, The Premature Burial by, Edgar Allen Poe. In this text Poe speaks that, "the boundaries which divide Life from Death are at best shadowy and vague. Who shall say where the one ends, and where the other begins? Thinking of this in regards to Cluetrain shows an abstarct way of believing that we do not know what the difference between life and death are because we have never experienced death. Yet, how do we know that what we are experiencing now is not life but a premature death that can only be explained by our lack of knowledge of the present day phenomenon's. Technology is amazing! However, I do not believe that this premature burial is valid because generally speaking, one day we will all wake up and understand in some aspect a piece of this phenomenon, so in a sense we are all in acoma. We sleep like we are dead until we feel the time is right to wake up and begin to want to understand. An interesting sight about online advertising leading to a premature burial is, Charles Blogs. In it he states, "Online advertising was another victim of premature burial. By late 2000, its supporters’ claims that it would revolutionise traditional advertising and offer the key to profitable content distribution were discredited. Companies such as Yahoo were drifting. What a difference few years make! Online advertising is back and gaining market share on traditional channels. It will account for 14% of total ad spending by 2005, compared to 4% in 2001. Yahoo resumed strong growth. Advertising and other third-party revenues account for over three-quarters of the total."

As far as my classmates blogs are concerned, Elana R. wrote a detailed analysis of Chapter one of Cluetrain. She spoke of companies disliking humans because, "humans have multifaceted longings that the companies can only fulfill to a certain extent." In Alexis's blog In it she speaks of her disagreements with the author. Her biggest disagreement seemed to be about the authors negative views towards professionalism.

Monday, March 07, 2005

Command and Control Model

"Unmade in America: the true cost of a global assembly line" by Barry Lynn is an article that really makes you wake up and think about how easily our economy can be destroyed. Having "global" manufacturers is something that America has come to except and see as normal within the past years. However, it never used to be that way. The example made was of Henry Ford, who manufactured everything on his own. Yet, with all the problems involving globalization there are extra problems involving the Command and Control Model.

"Command and Control" is based primarily on one large company relying on a basket of other smaller companies to take on the job of designing and building their products. However, many problems can result from this. It has been debated by many whether this is a good idea for the world and economy or whether this scattering leaves the world "more liable to catastrophic shutdowns." In addition, employees of these large companies have never visited these smaller suppliers, which means that they have no true knowledge of the inventory to rely on in case of a problem with the subsuppliers or other events. A lot of the actual purchases made to build these products are not made by the large company, but instead by the suppliers. And this model never "promised economic benefits."

In Beyond Budget, there is a section about the Command and Control model in relation to succeeding in today's fast paced economy. What they talk about the root of budgeting problems in the economy is based on the Fixed Performance Contract which is a coherent part of the Command and Control model. They say, "In a fast changing economy and under high competitive pressures, managers are driving the traditional approach well beyond its design limits, and the cracks are becoming evident."

In addition The Distinction Between Leaders and Managers an article written by, Abraham Zalegnik, he states that more than 90 percent of all organizations today still practice the command and control method. He states, "The C-and C model was applicable before because the workers were by-and-large unskilled and lacking in basic education. As
more and more people throughout the world become "knowledge workers", a term coined by management guru Peter Drucker some two decades ago, this model must be quickly laid to rest."

Check out Organization is Key, where Danielle talks about globalization showing good and bad sides of a society. Also check out, Elena R's Blog where she gives a complete detailed outline of the negative aspects of the command and control model, showing a great understanding of the entire topic of the model and globalization in general.

Wednesday, February 23, 2005

Classmates Posts

So i have been going through my classmates blogs and I have found some really interesting things. For example in Jennifers Blog Post she speaks about different venues in New York City where you could see an awesome concert. She is definatly someone who knows stuff about the music scene but if you really like concerts there are some other places in the city you need to think about. For example there is Roseland Ballroom and CBGB. Both of which are awesome and cheap.

It also seems to me that there are a few people who are unfortunatly Mets fans. BOOOO!!! However, some people really know their stuff when it comes to the Mets. If you are one of those Met fans who are a little behind in the knowledge of their upcoming season check out Meghan D.'s Blog. She definatly knows a thing or two about those Met's.

There is one more blog that I really found was worth mentioning. Deb's blog is perfect because I always have that problem. You know that problem when you see someone on TV but you just can't remember the name....yea, that problem. Well she found a website that fixes all of that so def. check it out.

Ok, well I am outta here! Bye!