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Friday, April 01, 2005

cluetrain chapter1

Throughout the entire reading of Chapter one I found it all to be a lot of information that was not registering into my head. However, it was not until the third time that I read over the chapter that I really understood the concepts and connections the author of Cluetrain Manifesto was making.

"Life is too short." One of the first lines spoken by Christopher Locke. When first read we all agree because in general, we all know that life is too short! "Life is too short because we die." Now hearing this line puts this generalization into more detail. We do die and that is what our fate holds for us. However it is what we do in between, the things that are really important, that is what matters. I found the analogy of the fairy-tale to war to be quite amusing. It is obviously true that this analogy is completely on target. We grow up hearing these stories about the big bad wolf and the wicked witch. However, who is to say t hat the big bad wolf isn't just a comparison of Adolph Hitler.

"Amazingly we learn to live with it." Through everything, we learn to accept the bad things and move on, life is too short to be scared of what is to come. However, not all things to come are bad. Technology has advanced our knowledge in soo many ways that sometimes, the future can lead us to a safer, more free place then we could have ever imagined. I do not agree that this chapter speaks as though we are dead to technology, however, I do feel that we as a society are absent to the many wonders that could be discovered by our minds. We aren't dead, but asleep. In a sense, many people in the world spend most of there time dreaming of what the wish they has or wish they knew. Our dreams is where we try to build our knowledge so we may one day be able to wake up and understand the things we have been too lazy to understand on our own.

"Advertising has some serving suggestions for your premature burial." While I do not entirely agree with the connection between the internet and technology with death I do agree with this statement that advertising in many ways helps dig our graves. First you must understand the concept of Premature burial. I have found, The Premature Burial by, Edgar Allen Poe. In this text Poe speaks that, "the boundaries which divide Life from Death are at best shadowy and vague. Who shall say where the one ends, and where the other begins? Thinking of this in regards to Cluetrain shows an abstarct way of believing that we do not know what the difference between life and death are because we have never experienced death. Yet, how do we know that what we are experiencing now is not life but a premature death that can only be explained by our lack of knowledge of the present day phenomenon's. Technology is amazing! However, I do not believe that this premature burial is valid because generally speaking, one day we will all wake up and understand in some aspect a piece of this phenomenon, so in a sense we are all in acoma. We sleep like we are dead until we feel the time is right to wake up and begin to want to understand. An interesting sight about online advertising leading to a premature burial is, Charles Blogs. In it he states, "Online advertising was another victim of premature burial. By late 2000, its supporters’ claims that it would revolutionise traditional advertising and offer the key to profitable content distribution were discredited. Companies such as Yahoo were drifting. What a difference few years make! Online advertising is back and gaining market share on traditional channels. It will account for 14% of total ad spending by 2005, compared to 4% in 2001. Yahoo resumed strong growth. Advertising and other third-party revenues account for over three-quarters of the total."

As far as my classmates blogs are concerned, Elana R. wrote a detailed analysis of Chapter one of Cluetrain. She spoke of companies disliking humans because, "humans have multifaceted longings that the companies can only fulfill to a certain extent." In Alexis's blog In it she speaks of her disagreements with the author. Her biggest disagreement seemed to be about the authors negative views towards professionalism.


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